Data Privacy is when customers, employees or anyone need to know what personal data organisations are collecting about them and how it is being used. Data privacy is far more than just the security and protection of personal data. Organisations need to process personal data ethically and legally. That could mean not bombarding individuals with unwanted SMS marketing messages but it could also mean simply not sharing personal information with third parties without the individual’s consent. Also, organisations need to be transparent about what personal data they are capturing and how it’s going to be used.